On the 12th of November, Soul Origin will be handing out 2000 free meals in Sydney’s Martin Place between the hours of 10.30am and 2.30pm. Featuring a very social media “pay by Instagram” process – customers must upload a hashtagged snap of Soul Origin’s giant “edible billboard” to their Instagram account in exchange for a meal.
A massive, vibrant vertical installation will be installed and utilise fresh fruit and veg to spell out Soul Origin’s tagline “Eat Fresh-er”. The billboard is set to capture the attention of the Sydneysiders and a great looking backdrop for that Instagram pic.
Pencil this into your calendar. Free lunch and an edible billboard this 12th November .
Soul Origin CBD is located in the WinterGarden Complex and a large store dishing up their eats and coffees
We visit Soul Origin in the CBD as invited guests to check out the eats. There’s a range of salads, wraps and rather large baguettes all affordable priced with that rather large baguette priced at a wallet friendly $9.50